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October 1, 2019

The Ride of a Lifetime

Robert Iger

It seems unlikely that a weatherman from a tiny cable TV station in Ithaca, NY would someday lead one of the largest media companies in the world. Once the reader learns, however, that Bob Iger was groomed for his leading role from the “greatest two-person combination in management that the world has ever seen or maybe ever will see” (at least according to Warren Buffet) – Tom Murphy and Dan Burke, his eventual success makes more sense. As Iger was promoted through the ranks of ABC / Capital Cities, the Outsiders duo of Murphy / Burke certainly rubbed off on him. Upon assuming the Disney CEO role in 2005, Iger followed the Capital Cities playbook of decentralization and making infrequent, but meaningful, investments. Iger quickly dismantled the Strategic Planning Group (~65 Ivy-educated MBAs) and made three large studio investments in Pixar, Marvel, and Lucasfilms. Iger re-focused and re-energized the firm over the past 14 years and the stock price has followed his lead, returning almost 15% per annum over that time period and beating the market by ~600 basis per annum. Disney shareholders should sleep well at night with Iger leading the firm into its next direct-to-consumer chapter.

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